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We enable you to engage, align, inspire and activate employees on behalf of your organization.

In an age of diminished institutional credibility, all organizations have a powerful, often-overlooked asset to directly influence customers, industries, and communities: their employees.

Contemporary companies need to design communications initiatives that go beyond delivering messages to employees or generating awareness for its own sake.

Firms wishing to thrive must employ a fresh communications perspective. And by so doing, we can connect employee actions to business outcomes and positive impact in the public sphere.

Our consultants bring a wide range of experience working with internationally recognized brands such as Bloomberg, IBM, Amex, Nokia, Bristol-Myers, McKinsey & Company, Mercer, Warner, Sharp Electronics Corporation, EY, Genpact, and more. 

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  Ethan McCarty    CEO   I'm most motivated by my love of learning and experimentation and my desire to make a positive impact. I have more than 20 years experience doing just that as a marketer, communications professional and executive at firms like IBM and Bloomberg. Hello!   I've delivered results for IBM and its partners, Bloomberg, numerous clients & tech startups.    Click here to read Ethan's full bio.

Ethan McCarty

CEO

I'm most motivated by my love of learning and experimentation and my desire to make a positive impact. I have more than 20 years experience doing just that as a marketer, communications professional and executive at firms like IBM and Bloomberg. Hello!

I've delivered results for IBM and its partners, Bloomberg, numerous clients & tech startups.

Click here to read Ethan's full bio.

  Dana Asher    Culture Strategy, Leadership Development   I am an executive coach, group facilitator, and organizational consultant with expertise and experience in culture shift at work. I work relationally to help individual leaders and teams to improve quality of life at work and thrive amidst rising demand and increased complexity.  I’ve delivered results for disruptors in financial services, higher education, manufacturing, media, philanthropy, professional services, retail, and technology, etc., while at McKinsey & Company, The Energy Project, Mobius Executive Leadership, and RELATED ExPERIENCE.

Dana Asher

Culture Strategy, Leadership Development

I am an executive coach, group facilitator, and organizational consultant with expertise and experience in culture shift at work. I work relationally to help individual leaders and teams to improve quality of life at work and thrive amidst rising demand and increased complexity.

I’ve delivered results for disruptors in financial services, higher education, manufacturing, media, philanthropy, professional services, retail, and technology, etc., while at McKinsey & Company, The Energy Project, Mobius Executive Leadership, and RELATED ExPERIENCE.

  Ed Bevan    Strategic Communications   I help leaders use strategic communications to get work done: engage a workforce, transform a culture, define and differentiate a brand, stimulate innovation, articulate unique perspectives on critical issues.   I've delivered results for 20 years in leadership at IBM.

Ed Bevan

Strategic Communications

I help leaders use strategic communications to get work done: engage a workforce, transform a culture, define and differentiate a brand, stimulate innovation, articulate unique perspectives on critical issues.

I've delivered results for 20 years in leadership at IBM.

 
  Nancy Bliss    Digital Experience, UX + IA   I’m fascinated by what technology and scale can accomplish - yet recognize it's essential to keep humans + their experience as individuals at the center of any work.  For +20 years I've led strategic content initiatives for customer, employee, and other stakeholder-facing channels.   I've delivered results for IBM, Warner, Amex, and P&G.

Nancy Bliss

Digital Experience, UX + IA

I’m fascinated by what technology and scale can accomplish - yet recognize it's essential to keep humans + their experience as individuals at the center of any work.

For +20 years I've led strategic content initiatives for customer, employee, and other stakeholder-facing channels.

I've delivered results for IBM, Warner, Amex, and P&G.

  Rachel Casanova    Workplace Strategy   My portfolio spans strategic and occupancy planning, programming, culture driven workplace strategy, and workplace standards development. I have deep experience in transition management for today’s evolving workplaces.   I've delivered results for RGA, Perkins + Will, Mancini Duffy, and Herman Miller.

Rachel Casanova

Workplace Strategy

My portfolio spans strategic and occupancy planning, programming, culture driven workplace strategy, and workplace standards development. I have deep experience in transition management for today’s evolving workplaces.

I've delivered results for RGA, Perkins + Will, Mancini Duffy, and Herman Miller.

  Dan Dreifort    SEO, SEM Usability   I'm an interdisciplinary digital communicator. I focus energy where organizations, their audiences, and technology meet: search and user experience. I have a proven record of producing results based on data, insights and testing.   I've delivered results for law firms, insurers, manufacturers, specialty product vendors, and universities.

Dan Dreifort

SEO, SEM Usability

I'm an interdisciplinary digital communicator. I focus energy where organizations, their audiences, and technology meet: search and user experience. I have a proven record of producing results based on data, insights and testing.

I've delivered results for law firms, insurers, manufacturers, specialty product vendors, and universities.

 
  Susan Emerick    Digital, Social Media & Influencer Marketing Strategy   I help brands tap into emerging technologies and social intelligence, drive engagement & inspire brand advocacy. Data driven to the core, I deliver strategies that produce measurable results.  Author of   The Most Powerful Brand on Earth   .    I've delivered results for IBM, Blue Cross Blue Shield, SmithBucklin, Comerica Bank, GM Financial Services,Johnson & Johnson, Snapple and more.

Susan Emerick

Digital, Social Media & Influencer Marketing Strategy

I help brands tap into emerging technologies and social intelligence, drive engagement & inspire brand advocacy. Data driven to the core, I deliver strategies that produce measurable results.

Author of The Most Powerful Brand on Earth.

I've delivered results for IBM, Blue Cross Blue Shield, SmithBucklin, Comerica Bank, GM Financial Services,Johnson & Johnson, Snapple and more.

  George Faulkner    Consultant   I'll help you uncover the essence of your brand and its people through strategic social practices and authentic films, graphics, audio, and photography. Forget brand pontification, gimmicks, or coverups. Let's sell with soul.   I've delivered results for 20+ years in leadership at IBM.

George Faulkner

Consultant

I'll help you uncover the essence of your brand and its people through strategic social practices and authentic films, graphics, audio, and photography. Forget brand pontification, gimmicks, or coverups. Let's sell with soul.

I've delivered results for 20+ years in leadership at IBM.

  Jane Scandura    Social Marketing + Engagement   I am a global marketing professional and a pioneer in the online industry. I deliver strengths-based management and social media enablement programs designed to activate and leverage employee advocacy.   I've delivered results for IBM, Nokia, Prodigy, Bristol-Myers, BBDO.

Jane Scandura

Social Marketing + Engagement

I am a global marketing professional and a pioneer in the online industry. I deliver strengths-based management and social media enablement programs designed to activate and leverage employee advocacy.

I've delivered results for IBM, Nokia, Prodigy, Bristol-Myers, BBDO.

  Taylor Shawver    Communications + Business Operations   I’m a full-time optimist with a love for communications. My experience ranges from managing client and media relationships to helping SMEs widen their thought leadership presence through speaking engagements and social media. I believe we all have a story worth telling, we just have to find it.   I've delivered results for Peppercomm, Sharp Electronics Corporation, EY, Genpact, and more.

Taylor Shawver

Communications + Business Operations

I’m a full-time optimist with a love for communications. My experience ranges from managing client and media relationships to helping SMEs widen their thought leadership presence through speaking engagements and social media. I believe we all have a story worth telling, we just have to find it.

I've delivered results for Peppercomm, Sharp Electronics Corporation, EY, Genpact, and more.

 
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bill heyman

Bill is Founder, President and CEO of Heyman Associates, as well as Founder and Director of Taylor Bennett Heyman, an affiliated firm with offices in Hong Kong and Singapore. He has filled top communications roles for some of the most recognized brands in the world, including leading corporations, foundations, academic institutions and professional associations.

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Don spetner 

Don advises senior management on the role, structure and efficacy of the communications function. He has the unique experience of having served as the Chief Communications Officer (CCO) for Nissan North America, SunAmerica and Korn/Ferry International, while also having recruited and placed CCO’s for major organizations. 

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bob feldman

Bob Feldman is a partner and co-founder of PulsePoint Group, a management and digital consulting firm with offices in Los Angeles and Austin.  Bob’s areas of expertise include creation of stakeholder engagement strategies; corporate and brand reputation; issues and crisis management; and organizational design of the communications and marketing functions. Bob advises such PulsePoint clients as Bristol-Myers Squibb, Cox Enterprises, Chevron, Deloitte, DuPont, GE, Hilton, Johnson & Johnson, Novartis, Toyota, USAA, Visa and Wells Fargo.

 
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Columbia University is a private Ivy League research university in Upper Manhattan, New York City. Columbia's Strategic Communication Masters Program within the School of Professional Studies is designed to respond to industry-wide need for strategic perspective, critical thinking and exceptional communication skills at all levels of the workplace. 

Our CEO, Ethan McCarty is a lecturer in the Strategic Communications Master Program teaching digital media and analytics. 


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Page Up is a membership organization for high-potential, senior communications leaders in Arthur W. Page Society members' teams. Founded in 2013, Page Up consists of more than 200 members globally. 

Ethan McCarty sits on the board of the Page Up organization, and our advisors are members of the Arthur W. Page Society. 


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The Public Relations Society of America (PRSA) is the nation's largest professional organization serving the communications community with a mission to "make communications professionals smarter, better prepared and more connected through all stages of their career." The organization has more than 30,000 members of communications professionals spanning every industry sector nationwide. 

Integral Communications Group employees are members of the PRSA organization. 


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New York City College of Technology's Department of Communication Design (COMD) is committed to providing a public avenue to the range of professionas that utilize creativity, technology and design. The COMD is the only open enrollment program in the Tri-State Area. 

Ethan McCarty is on the Advisory Commission for New York City College of Technology's Communication Design Department. 


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Feisty Brown provides digital and print design and branding services to organizations of all sizes and in all sectors. Feisty Brown’s principals, Theo Fels and Julie Fels, have over 30 years of experience working with organizations like American Express, Johnson & Johnson, Capital One, the International Monetary Fund, New York Life, IBM, and the Irish Independent.